Ad giant Wieden + Kennedy of Portland, Oregon has a nice insider blog that makes any visitor feel creatively inferior and extremely jealous of what seems like a job at Coke’s Happiness Factory. Anyway, awesome Coke commercials aside, W+K recently did the new Nike “Quick is Dead” campaign, which harnessed the amazing visual talents of fiction filmmaker Michael Mann. If you haven’t seen the Mann directed spot “The Plan”, watch it here. Beyond that masterful :60, W+K has some great stuff going on with interactive content and web features:
W&K and Ensequence partnered to create an iTV element available to Dish Network subs with DVRs where viewers will be able to navigate through the ad to learn about the product and watch additional footage. iTV will also allow viewers to experience the ad from Tomlinson’s point of view. A digital application, via W&K and R/GA, includes interactive video content at Nike.com.
This news report goes into a little more detail and shows what Dish Network subscribers (all 230 of them) get to access:
Personally, I think this is pretty great stuff and see a lot of people wanting to access these “special features” like the training and interview footage with the athletes themselves. Ah, so, why limit it to the freakin’ Dish Network?
Anyway, you can access all these goodies at the Nike website anyway, so check it out quick before you’re dead.
Technorati Tags: michael_mann, nike, w+k, wieden_kennedy, tomlinson, commericials, advertising
Thanks for information.
many interesting things
Celpjefscylc